Our Purpose

At Baker, we believe the cannabis shopping experience should be as comfortable and personalized as it is in every other retail environment. Unfortunately, because of strict policy and antiquated technology, business owners have been caught in a race to the bottom, forced to slash prices just to stay competitive. With expertise in retail, technology and cannabis we have created an industry-specific tool that allows dispensaries and brands to engage with customers and build brand loyalty through a personalized shopping experience.


Jobs with Baker Our Press Kit

A day in
the life...

Meet our industry
leading team

  • Joel Milton

    CEO, Co-founder

  • David Champion

    CPO, Co-founder

  • Roger Obando

    CTO, Co-founder

  • Geoff Hamm

    VP Business Development

  • Carter Davidson

    VP Sales

  • Eli Sklarin

    Director of Marketing

  • Glenn McElfresh

    Customer Success Manager

  • Jesse Snyder

    Senior Developer

  • Kris McDonald

    Senior Product Designer

  • Eric Schmiedel

    Platform Engineer

  • Julie Goodman

    UI Designer

  • Larry Rubin

    Front-End Developer

  • Jillian Wyrick

    Operations Manager

  • Scott Machover

    Territory Manager

  • Claire Allen

    Territory Manager

  • Ryan Bodlaender

    Territory Manager

  • Rico Tarver

    Territory Manager

  • Justin Garner

    Territory Manager

  • Mollie McGinnis

    Inside Sales Manager

  • Alex Edwards

    Onboarding Specialist

  • Harrison Gaeng

    Customer Success Manager

Recent Press

"The influx comes at a critical time in the industry’s development. At most cannabis dispensaries and retail shops, 'customers come in and buy, but the sellers generally have no idea who they are, what products they may be interested in or what might make them return,' said Milton. 'The goal with Baker is to turn anonymous visitors into repeat customers'”

Julie Weed, Forbes

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Who we are


Over the last two years Baker has attracted some of the best talent from retail, technology, and cannabis - and in some cases, all three fields! Everyone on our team is passionate about the changes happening in cannabis and in retail. Our goal is to give the cannabis industry the most intuitive technology to help our clients run more successful businesses. By providing beautiful and easy to use products that many other retail industries utilize, we are helping destigmatize the cannabis industry.

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Over 250 of the best dispensaries across North America trust Baker. Find out why…


Baker pays for itself
within ten weeks.

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