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Baker | Blog for Cannabis Retailers & Dispensaries

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Events

Everything You Need to Know About Running a Successful Event

Event marketing is an effective way for cannabis businesses to reach new audiences and build loyalty among existing customers. Whether you’d like to attend and have a booth at an event, sponsor or even host your own cannabis event, these tips will help guide you through the event planning process and execution.

Tech Tools

9 Mistakes for Cannabis Businesses to Avoid During Software Onboarding

Business leaders in the cannabis industry look to technology to improve their team productivity and efficiency. However, merely purchasing new software isn’t enough to accomplish this. Onboarding your new technology the right way, so that your staff can use it effectively, is key.

Online Marketing Customer Communications

How Dispensaries Convert First-Time Buyers into Lifetime Customers

The moment that someone sees your advertisement or social media post for the first time, they have the potential to become a customer. Everything that goes into finding and attracting these customers to your dispensary is customer acquisition. This blog focuses on what comes next – getting them to come back to your dispensary and converting them into loyal customers.  

Customer Communications

How Medical Dispensaries Successfully Use SMS Marketing

Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for medical dispensaries.

Retail Experience

3-Part 'How To' Series – From Dispensary Application to Expansion

This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced experts in the cannabis industry. 

All Articles

Everything You Need to Know About Running a Successful Event

Event marketing is an effective way for cannabis businesses to reach new audiences and build loyalty among existing customers. Whether you’d like to attend and have a booth at an event, sponsor or even host your own cannabis event, these tips will help ...

9 Mistakes for Cannabis Businesses to Avoid During Software Onboarding

Business leaders in the cannabis industry look to technology to improve their team productivity and efficiency. However, merely purchasing new software isn’t enough to accomplish this. Onboarding your new technology the right way, so that your staff can ...

Dispensary Promo Ideas (That Work)

Promotions are the lifeblood of attracting new customers and winning back old customers for your cannabis business. These special deals and discounts provide opportunities to bring people to your dispensary so they can experience great service and ...

How to Make the Most of Halloween at Your Dispensary

Halloween is almost upon us! If you prepare your dispensary for the holiday in advance, not only will you see an increase in sales, but you can also develop some great memories with your staff.

The Importance of Brand Experience in the Cannabis Retail Market

It’s no secret that your brand experience will determine the long-term success of your dispensary. In this blog post, you will learn why it is essential to create a solid cannabis brand, and you can create an enticing brand experience for your customers.

How to Promote Your Cannabis Business on Social Media

Trying to promote your cannabis business through traditional channels can be an exercise in frustration. There are federal laws against advertising on TV and Radio, and advertising opportunities, in general are extremely limited. Laws also vary across ...

How Dispensaries Convert First-Time Buyers into Lifetime Customers

The moment that someone sees your advertisement or social media post for the first time, they have the potential to become a customer. Everything that goes into finding and attracting these customers to your dispensary is customer acquisition. This blog ...

Four Online Strategies to Attract New Dispensary Customers

The marketing world has shifted toward online channels for all businesses, including the cannabis industry. Online marketing is a critical piece of your business, but doing it wrong can mean wasted time and resources. Bringing in new customers using the ...

5 Strategies to Acquire New Consumer Demographics

As the consumption of cannabis for medicinal purposes increases, there's a need for recreational dispensaries to find new ways to attract a more diverse consumer demographic. These growing consumer demographics require a different marketing approach than ...

Why Dispensaries Are Using In-Store Kiosks

Kiosk technology is rapidly spreading across all retail businesses – with cannabis retailers being no exception. Kiosks are particularly beneficial in dispensaries, as consumer demographics and experience levels vary greatly.

How Medical Dispensaries Successfully Use SMS Marketing

Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for ...

Cannabis for Wellness: Selling in an Evolving Cannabis Consumer Landscape

As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product ...
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