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Baker | Blog for Cannabis Retailers & Dispensaries

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Retail Experience

Why Dispensaries Are Using In-Store Kiosks

Kiosk technology is rapidly spreading across all retail businesses – with cannabis retailers being no exception. Kiosks are particularly beneficial in dispensaries, as consumer demographics and experience levels vary greatly.

Customer Communications

How Medical Dispensaries Successfully Use SMS Marketing

Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for medical dispensaries.

Customer Communications

Cannabis for Wellness: Selling in an Evolving Cannabis Consumer Landscape

As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product offerings to keep up with this trend?

 

Retail Experience

3-Part 'How To' Series – From Dispensary Application to Expansion

This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced experts in the cannabis industry. 

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Online Marketing

Four Online Strategies to Attract New Dispensary Customers

The marketing world has shifted toward online channels for all businesses, including the cannabis industry. Online marketing is a critical piece of your business, but doing it wrong can mean wasted time and resources. Bringing in new customers using the ...

Online Marketing | Customer Communications

5 Strategies to Acquire New Consumer Demographics

As the consumption of cannabis for medicinal purposes increases, there's a need for recreational dispensaries to find new ways to attract a more diverse consumer demographic. These growing consumer demographics require a different marketing approach than ...

Retail Experience

Why Dispensaries Are Using In-Store Kiosks

Kiosk technology is rapidly spreading across all retail businesses – with cannabis retailers being no exception. Kiosks are particularly beneficial in dispensaries, as consumer demographics and experience levels vary greatly.

Customer Communications

How Medical Dispensaries Successfully Use SMS Marketing

Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for ...

Customer Communications

Cannabis for Wellness: Selling in an Evolving Cannabis Consumer Landscape

As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product ...

Customer Communications | Retail Experience

Making the Switch From a Medical to a Recreational Dispensary

The recreational cannabis market is expected to overtake the medical market in revenue in 2019. So if you’re not already thinking about it, it’s time to consider how you will make the transition from a medical dispensary to recreational.

Customer Communications

Marketing Tips for Medical Dispensaries

Traditional marketing tips don’t always work for the cannabis industry – especially when it comes to medical dispensaries. With compliance regulations, target market, and industry-specific software in mind, we created a list of marketing tactics made ...

Customer Communications

Why Events Are Crucial For Medical Dispensary Marketing

Events and community involvement are key elements to any successful medical dispensary marketing plan. Though events are helpful for many cannabis businesses, they are especially important for medical dispensaries in emerging markets – where cannabis and ...

Retail Experience

3-Part 'How To' Series – From Dispensary Application to Expansion

This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced ...

Online Marketing | Retail Experience

Marketing Strategy for Expanding Dispensaries

As the cannabis market matures, dispensaries face rising competition, market saturation and evolving consumer demographics. To address these challenges, dispensaries should consider doing a messaging and marketing strategy ‘refresh.’

Retail Experience

Steps to Opening a Dispensary

This 3-part series takes you through the entire process of starting and running a dispensary.  Part 1  covers the process of prepping for and submitting your cannabis retail license application. This is Part 2 and it  covers the list of things you need ...

Retail Experience

Cannabis Retailer Application Process and Insights

This 3-part series takes you through the entire process of starting and running a dispensary. This is Part 1 and it covers the process of prepping for and submitting your cannabis retail license application. Part 2 covers the list of things you need to ...
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