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Baker | Blog for Cannabis Retailers & Dispensaries

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Retail Experience

Why Dispensaries Are Using In-Store Kiosks

Kiosk technology is rapidly spreading across all retail businesses – with cannabis retailers being no exception. Kiosks are particularly beneficial in dispensaries, as consumer demographics and experience levels vary greatly.

Customer Communications

How Medical Dispensaries Successfully Use SMS Marketing

Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for medical dispensaries.

Customer Communications

Cannabis for Wellness: Selling in an Evolving Cannabis Consumer Landscape

As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product offerings to keep up with this trend?

 

Retail Experience

3-Part 'How To' Series – From Dispensary Application to Expansion

This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced experts in the cannabis industry. 

All Articles

Four Online Strategies to Attract New Dispensary Customers

The marketing world has shifted toward online channels for all businesses, including the cannabis industry. Online marketing is a critical piece of your business, but doing it wrong can mean wasted time and resources. Bringing in new customers using the ...

5 Strategies to Acquire New Consumer Demographics

As the consumption of cannabis for medicinal purposes increases, there's a need for recreational dispensaries to find new ways to attract a more diverse consumer demographic. These growing consumer demographics require a different marketing approach than ...

Why Dispensaries Are Using In-Store Kiosks

Kiosk technology is rapidly spreading across all retail businesses – with cannabis retailers being no exception. Kiosks are particularly beneficial in dispensaries, as consumer demographics and experience levels vary greatly.

How Medical Dispensaries Successfully Use SMS Marketing

Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for ...

Cannabis for Wellness: Selling in an Evolving Cannabis Consumer Landscape

As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product ...

Making the Switch From a Medical to a Recreational Dispensary

The recreational cannabis market is expected to overtake the medical market in revenue in 2019. So if you’re not already thinking about it, it’s time to consider how you will make the transition from a medical dispensary to recreational.

Marketing Tips for Medical Dispensaries

Traditional marketing tips don’t always work for the cannabis industry – especially when it comes to medical dispensaries. With compliance regulations, target market, and industry-specific software in mind, we created a list of marketing tactics made ...

Why Events Are Crucial For Medical Dispensary Marketing

Events and community involvement are key elements to any successful medical dispensary marketing plan. Though events are helpful for many cannabis businesses, they are especially important for medical dispensaries in emerging markets – where cannabis and ...

3-Part 'How To' Series – From Dispensary Application to Expansion

This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced ...

Marketing Strategy for Expanding Dispensaries

As the cannabis market matures, dispensaries face rising competition, market saturation and evolving consumer demographics. To address these challenges, dispensaries should consider doing a messaging and marketing strategy ‘refresh.’

Steps to Opening a Dispensary

This 3-part series takes you through the entire process of starting and running a dispensary.  Part 1  covers the process of prepping for and submitting your cannabis retail license application. This is Part 2 and it  covers the list of things you need ...

Cannabis Retailer Application Process and Insights

This 3-part series takes you through the entire process of starting and running a dispensary. This is Part 1 and it covers the process of prepping for and submitting your cannabis retail license application. Part 2 covers the list of things you need to ...

What is a CRM and What Role Does it Play in the Cannabis Industry?

A Customer Relationship Management software (often only referred to as a CRM) is a tool used to build customer loyalty and repeat business. In the cannabis industry, CRM solutions help dispensaries and brands convert one-time or occasional buyers into ...

Customer Communication Tips for Dispensaries

Communication and Campaign Tactics – for larger orders & repeat business On an average, the recreational cannabis consumer shops at dispensaries every 19.5 days and spends about $647 annuallyon cannabis products, according to a Headset.io report. 

The Psychology of Cannabis Retail

How The Way We Think Affects Buying Behavior Since 1996, when California first legalized medical use, there has been a revolution in the cannabis retail industry. Is your dispensary keeping up with the changes? 

The Ultimate Guide to Dispensary Software: Beyond Seed to Sale

The cannabis industry is big business, so when it comes to dispensary software, you need the full suite to maximize your business potential.

The Latest in Dispensary Technology

Unlike generic tech solutions, dispensary software solutions must be customized to business needs and compliance requirements. Despite this hindrance, cannabis technology has continued to improve at a rapid rate.

Faster Dispensary Transactions for a Better Customer Experience

In the competitive cannabis industry, customer experience is key for growth and survival. Speed up transaction times to provide an enhanced customer experience, and increase sales.

How to Choose a Cannabis Technology Solution to Grow Your Business

The cannabis industry is flooded with SaaS tech providers –  from compliance software, to point-of-sale systems, to messaging platforms, and more.

Capture & Keep: The Benefits of Customer Acquisition and Retention for Dispensaries

When you first opened your dispensary, your primary marketing focus was likely on acquiring new customers, which is appropriate for a new business.  You can't be successful without customers coming in the door.  However, if you have your eye on long-term ...

Powerful SMS Campaign Tips to Grow your Dispensary Business

Cannabis dispensaries face some unique challenges as far as businesses go. This has been true with everything from taxes to banking, partially thanks to the lack of federal legalization. Email marketing and social media can be challenging for ...

Increase Revenue for Your Dispensary with Kiosks

You can use self-checkout at Target and the grocery store. Banks long ago adopted ATMs and online banking. And, now restaurants are discovering the benefits to self-checkout and self-service. Dispensaries are primed to reap the same benefits through the ...

Why Every Dispensary Should Have Online Ordering

By 2021, online sales are predicted to account for over 15% of all sales made worldwide. In 2017, online shoppers spent a total of $5.03 billion on Black Friday alone.   When you think of selling products online, dispensaries don't often come to mind. ...

Four Marketing Metrics Every Retailer Should Track

Knowing which marketing metrics to track as a retailer is critical. At times it can be overwhelming to know which metrics you should be watching and what your results mean. In this blog post, we'll look at four key marketing metrics for dispensaries and ...

When Your Customers Stop Coming Back

There a is big issue plaguing retailers – half of all customers don't return. When customers don't come back for a repeat purchase, it is known as customer churn. Out of all industries, retail has the highest customer churn rate. Due to this alarming ...

Tips for Getting Repeat Business During the Holiday Season

As consumers get into the holiday spirit, we can expect to enjoy a peak in cannabis sales. According to recent trends, consumers still prefer cannabis shopping at brick-and-mortar stores over online purchases. Despite this purchasing trend, cannabis ...

Four Marketing Tips to Boost Retail Sales

The Cannabis revolution has begun, and the competition in this industry is fierce.As cannabis legalization sweeps the nation, it is crucial to create a unique brand that is memorable and appeals to consumers. Building value in this industry is dependent ...

Our Thoughts: Jared Polis Fundraiser

We Support Jared Polis. Last week, a handful of the Baker team attended the Jared Polis Fundraiser to show our support for his candidacy as Governor of Colorado. The intention was to learn about his campaign and formally meet the representative.

3 Things Successful Dispensaries Do

Some Dispensaries Just Get It. It has only taken the cannabis industry a few years to make a tremendous shift from illegal dealing to sophisticated retail. As this industry begins to mature, the need for dispensaries to separate themselves depends upon ...

What is the Best Type of Dispensary Loyalty Program?

  “A loyalty program is not about customers being loyal to you. It’s about you being loyal to customers. You earn loyalty by giving it.”

What Do the Best Dispensary Websites Have in Common?

Having a website is an essential investment for any business, and the cannabis industry is no different. Everything built online is created to emulate real life interactions, like sharing, relationship and community building, or running a business. The ...

3 Product Pricing Strategies for Dispensaries

Did you know there were 8 ways you could strategically price products in your dispensary? In this article, we’ll cover 3 of the more popular ways that you can increase revenue while still delighting customers.

3 Customer Experience Tips For Dispensaries

The Customer Experience Has Changed In the past ten years, the customer experience in retail has changed dramatically. Retailers understand that the customer journey no longer starts or ends inside of a store. In order to keep up, leading retailers have ...

Dispensary Ads Are More Expensive Than Super Bowl Commercials

The Super Bowl is the time of year where brands throw marketing “Hail Mary’s." Companies spend millions of dollars for just one ad slot. This year, a 30 second commercial is going to cost a staggering $5 million dollars.

3 Retail Tips To Improve Dispensary Sell-Thru

As more medical states make the leap to recreational, dispensaries must transform their waiting-room style operation into fully fledged retail showrooms. For owners with little or no merchandising experience, this can be a daunting challenge.

How Personalized Strain Alerts Are Used By The Most Successful Dispensaries

Did you know that the most critical factor that a customer considers before visiting a dispensary is the inventory¹? Dispensaries invest heavily in competitive pricing, knowledgeable staff, and the customer experience, but the data proves these aspects ...

The Broncos Effect On Cannabis Sales

Events are catalysts that directly impact how much revenue your business will generate. The most innovative companies in the world like Uber and Starbucks look at approaching events such as the weather, concerts, and even elections to make informed ...

How To Retain Both Your Medical And Recreational Cannabis Customers

Medical and Recreational cannabis dispensaries often carry similar products, but the medical patients and the recreational customers have different preferences. In our case study below, see data from 200 providers in 9 States and Canada to see where the ...

Why Texting Is The Most Powerful Tool For Your Dispensary

In a world where your customer sees over 350 ads a day, it is essential to get your message to the right person at the right time. Texting can be the number one revenue driver for your cannabis business if utilized correctly. Only 23% of emails are read, ...

Why Dispensaries Are Reducing Print Advertising Spend

Print Advertising Revenue Since 2000, print advertising has gone into a nosedive. There are a few key reasons why companies literally stopped spending their money on print advertising, rise of the internet, decline in readership, and lack of ...

SMS Cannabis Marketing: Part 1

This is the first in a three-part series on how texting can impact your bottom line. Everybody texts, but not enough people are texting for their businesses. *90% of texts are opened within 3 minutes* which means there is a ton of potential revenue just ...

Building Your Customer List

Before we get into best practices for connecting, understanding, and creating loyal customers, it’s important to start from square one; building your customer list.

Intro to the Baker CRM for Dispensaries

Cannabis Shopping Is Changing. Are you ready? The Cannabis industry is growing. Rapidly. Along with growth, there are unprecedented regulatory changes happening every day, and it can be tough to keep your customers top of mind. Over the past five years ...