Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for medical dispensaries.
As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product offerings to keep up with this trend?
This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced experts in the cannabis industry.