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Baker | Blog for Cannabis Retailers & Dispensaries

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Retail Experience Tech Tools

Key Tips in Maintaining Operational Efficiency at Your Dispensary

The head developer of the Ford Mustang, Lee Iacocca once said, “In the end, all business operations can be reduced to three words: people, product, and profits.”

Tech Tools

9 Mistakes for Cannabis Businesses to Avoid During Software Onboarding

Business leaders in the cannabis industry look to technology to improve their team productivity and efficiency. However, merely purchasing new software isn’t enough to accomplish this. Onboarding your new technology the right way, so that your staff can use it effectively, is key.

Retail Experience

3-Part 'How To' Series – From Dispensary Application to Expansion

This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced experts in the cannabis industry. 

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The Importance of Brand Experience in the Cannabis Retail Market

It’s no secret that your brand experience will determine the long-term success of your dispensary. In this blog post, you will learn why it is essential to create a solid cannabis brand, and you can create an enticing brand experience for your customers.

How to Promote Your Cannabis Business on Social Media

Trying to promote your cannabis business through traditional channels can be an exercise in frustration. There are federal laws against advertising on TV and Radio, and advertising opportunities, in general are extremely limited. Laws also vary across ...

How Dispensaries Convert First-Time Buyers into Lifetime Customers

The moment that someone sees your advertisement or social media post for the first time, they have the potential to become a customer. Everything that goes into finding and attracting these customers to your dispensary is customer acquisition. This blog ...

Four Online Strategies to Attract New Dispensary Customers

The marketing world has shifted toward online channels for all businesses, including the cannabis industry. Online marketing is a critical piece of your business, but doing it wrong can mean wasted time and resources. Bringing in new customers using the ...

5 Strategies to Acquire New Consumer Demographics

As the consumption of cannabis for medicinal purposes increases, there's a need for recreational dispensaries to find new ways to attract a more diverse consumer demographic. These growing consumer demographics require a different marketing approach than ...

Why Dispensaries Are Using In-Store Kiosks

Kiosk technology is rapidly spreading across all retail businesses – with cannabis retailers being no exception. Kiosks are particularly beneficial in dispensaries, as consumer demographics and experience levels vary greatly.

How Medical Dispensaries Successfully Use SMS Marketing

Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for ...

Using Cannabis for Wellness: How to Market to This Consumer

As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product ...

Making the Switch From a Medical to a Recreational Dispensary

The recreational cannabis market is expected to overtake the medical market in revenue in 2019. So if you’re not already thinking about it, it’s time to consider how you will make the transition from a medical dispensary to recreational.

Marketing Tips for Medical Dispensaries

Traditional marketing tips don’t always work for the cannabis industry – especially when it comes to medical dispensaries. With compliance regulations, target market, and industry-specific software in mind, we created a list of marketing tactics made ...

Why Events Are Crucial For Medical Dispensary Marketing

Events and community involvement are key elements to any successful medical dispensary marketing plan. Though events are helpful for many cannabis businesses, they are especially important for medical dispensaries in emerging markets – where cannabis and ...

3-Part 'How To' Series – From Dispensary Application to Expansion

This 3-part series will guide you through every business stage of the dispensary life cycle. Whether you're a future cannabis retailer or a current dispensary owner...there's a part for you. It features inside tips from consultants and other experienced ...
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