With our instincts telling us to ignore online ads and mass delete promotional emails from our inbox, it’s no wonder that text message marketing is becoming more popular among dispensaries. It’s a preferred method of communication among customers and ...
Promotions are the lifeblood of attracting new customers and winning back old customers for your cannabis business. These special deals and discounts provide opportunities to bring people to your dispensary so they can experience great service and ...
It’s no secret that your brand experience will determine the long-term success of your dispensary. In this blog post, you will learn why it is essential to create a solid cannabis brand, and you can create an enticing brand experience for your customers.
Trying to promote your cannabis business through traditional channels can be an exercise in frustration. There are federal laws against advertising on TV and Radio, and advertising opportunities, in general are extremely limited. Laws also vary across ...
The moment that someone sees your advertisement or social media post for the first time, they have the potential to become a customer. Everything that goes into finding and attracting these customers to your dispensary is customer acquisition. This blog ...
As the consumption of cannabis for medicinal purposes increases, there's a need for recreational dispensaries to find new ways to attract a more diverse consumer demographic. These growing consumer demographics require a different marketing approach than ...
Many cannabis medical dispensaries avoid SMS marketing. It’s seen as a rec-only marketing tactic that’s all about deals and promos like “Hey! 20% off Gorilla Glue today! ” But in reality, SMS can be used in a variety of ways that are beneficial for ...
As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product ...
The recreational cannabis market is expected to overtake the medical market in revenue in 2019. So if you’re not already thinking about it, it’s time to consider how you will make the transition from a medical dispensary to recreational.
Traditional marketing tips don’t always work for the cannabis industry – especially when it comes to medical dispensaries. With compliance regulations, target market, and industry-specific software in mind, we created a list of marketing tactics made ...
Events and community involvement are key elements to any successful medical dispensary marketing plan. Though events are helpful for many cannabis businesses, they are especially important for medical dispensaries in emerging markets – where cannabis and ...
A Customer Relationship Management software (often only referred to as a CRM) is a tool used to build customer loyalty and repeat business. In the cannabis industry, CRM solutions help dispensaries and brands convert one-time or occasional buyers into ...