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All Articles on Customer Communications

Customer Communication Tips for Dispensaries

Communication and Campaign Tactics – for larger orders & repeat business On an average, the recreational cannabis consumer shops at dispensaries every 19.5 days and spends about $647 annuallyon cannabis products, according to a Headset.io report. 

Capture & Keep: The Benefits of Customer Acquisition and Retention for Dispensaries

When you first opened your dispensary, your primary marketing focus was likely on acquiring new customers, which is appropriate for a new business.  You can't be successful without customers coming in the door.  However, if you have your eye on long-term ...

Powerful SMS Campaign Tips to Grow your Dispensary Business

Cannabis dispensaries face some unique challenges as far as businesses go. This has been true with everything from taxes to banking, partially thanks to the lack of federal legalization. Email marketing and social media can be challenging for ...

Four Marketing Metrics Every Retailer Should Track

Knowing which marketing metrics to track as a retailer is critical. At times it can be overwhelming to know which metrics you should be watching and what your results mean. In this blog post, we'll look at four key marketing metrics for dispensaries and ...

When Your Customers Stop Coming Back

There a is big issue plaguing retailers – half of all customers don't return. When customers don't come back for a repeat purchase, it is known as customer churn. Out of all industries, retail has the highest customer churn rate. Due to this alarming ...

Our Thoughts: Jared Polis Fundraiser

We Support Jared Polis. Last week, a handful of the Baker team attended the Jared Polis Fundraiser to show our support for his candidacy as Governor of Colorado. The intention was to learn about his campaign and formally meet the representative.

Dispensary Ads Are More Expensive Than Super Bowl Commercials

The Super Bowl is the time of year where brands throw marketing “Hail Mary’s." Companies spend millions of dollars for just one ad slot. This year, a 30 second commercial is going to cost a staggering $5 million dollars.

How Personalized Strain Alerts Are Used By The Most Successful Dispensaries

Did you know that the most critical factor that a customer considers before visiting a dispensary is the inventory¹? Dispensaries invest heavily in competitive pricing, knowledgeable staff, and the customer experience, but the data proves these aspects ...

Why Texting Is The Most Powerful Tool For Your Dispensary

In a world where your customer sees over 350 ads a day, it is essential to get your message to the right person at the right time. Texting can be the number one revenue driver for your cannabis business if utilized correctly. Only 23% of emails are read, ...

Why Dispensaries Are Reducing Print Advertising Spend

Print Advertising Revenue Since 2000, print advertising has gone into a nosedive. There are a few key reasons why companies literally stopped spending their money on print advertising, rise of the internet, decline in readership, and lack of ...

SMS Cannabis Marketing: Part 1

This is the first in a three-part series on how texting can impact your bottom line. Everybody texts, but not enough people are texting for their businesses. *90% of texts are opened within 3 minutes* which means there is a ton of potential revenue just ...

Building Your Customer List

Before we get into best practices for connecting, understanding, and creating loyal customers, it’s important to start from square one; building your customer list.
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