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All Articles on Online Marketing

How Dispensaries Convert First-Time Buyers into Lifetime Customers

The moment that someone sees your advertisement or social media post for the first time, they have the potential to become a customer. Everything that goes into finding and attracting these customers to your dispensary is customer acquisition. This blog ...

Four Online Strategies to Attract New Dispensary Customers

The marketing world has shifted toward online channels for all businesses, including the cannabis industry. Online marketing is a critical piece of your business, but doing it wrong can mean wasted time and resources. Bringing in new customers using the ...

5 Strategies to Acquire New Consumer Demographics

As the consumption of cannabis for medicinal purposes increases, there's a need for recreational dispensaries to find new ways to attract a more diverse consumer demographic. These growing consumer demographics require a different marketing approach than ...

Marketing Strategy for Expanding Dispensaries

As the cannabis market matures, dispensaries face rising competition, market saturation and evolving consumer demographics. To address these challenges, dispensaries should consider doing a messaging and marketing strategy ‘refresh.’

Faster Dispensary Transactions for a Better Customer Experience

In the competitive cannabis industry, customer experience is key for growth and survival. Speed up transaction times to provide an enhanced customer experience, and increase sales.

Why Every Dispensary Should Have Online Ordering

By 2021, online sales are predicted to account for over 15% of all sales made worldwide. In 2017, online shoppers spent a total of $5.03 billion on Black Friday alone.   When you think of selling products online, dispensaries don't often come to mind. ...

Four Marketing Metrics Every Retailer Should Track

Knowing which marketing metrics to track as a retailer is critical. At times it can be overwhelming to know which metrics you should be watching and what your results mean. In this blog post, we'll look at four key marketing metrics for dispensaries and ...

Tips for Getting Repeat Business During the Holiday Season

As consumers get into the holiday spirit, we can expect to enjoy a peak in cannabis sales. According to recent trends, consumers still prefer cannabis shopping at brick-and-mortar stores over online purchases. Despite this purchasing trend, cannabis ...

What Do the Best Dispensary Websites Have in Common?

Having a website is an essential investment for any business, and the cannabis industry is no different. Everything built online is created to emulate real life interactions, like sharing, relationship and community building, or running a business. The ...

Why Dispensaries Are Reducing Print Advertising Spend

Print Advertising Revenue Since 2000, print advertising has gone into a nosedive. There are a few key reasons why companies literally stopped spending their money on print advertising, rise of the internet, decline in readership, and lack of ...
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