When you think of selling products online, dispensaries don't often come to mind. Why? Because, as you know, laws in the United States prevent the shipping of cannabis.
However, if you have been ignoring the digital world because you assumed it wasn't relevant to your dispensary, you may be crippling your business.
In fact, online sales can be critical to the success of dispensaries.
The Future of Cannabis is Digital
Here's the thing — you don't have to ship cannabis to sell it online.
Instead, you can offer customers the ability to see your menu online, order, and pay right from their computers or smartphone any time of the day or night.
Then, they visit you during normal business hours, pick up their order, and get on with their day. No lines, no waiting. They are able to get what they need and get on with their day. If you are in a state that allows delivery, like California or Oregon, you can also provide delivery as an option.
Take, for example, The Farm, a Boulder dispensary. Their customers can easily browse their entire inventory, order products 24/7, then pick up in the store during their normal business hours.
Did you know that more than 25% of cannabis customers won't bother to visit your dispensary if they aren't sure you have what they need in stock?
We live in a digital world, and cannabis online sales are the future of cannabis sales, plain and simple.
Why You Need E-Commerce Capabilities
Not sure if online cannabis sales are right for your retail store? Here are three reasons why you need online ordering for your dispensary to be successful.
1) It Provides a Better Customer Experience
From grocery stores to GrubHub, online ordering is making our lives easier and more convenient. You can order and pay for just about anything online these days, why shouldn't that apply to dispensaries?
Online ordering allows your customers to review your menu, order exactly what they need, and even receive a text alert when their order is ready. They show up and pick up their order. No waiting in line, no small talk, just fast service.
This seamless experience is particularly ideal for medical marijuana dispensaries who have customers suffering from chronic pain, mental illnesses, or disabilities.
2) It Increases Revenue
Let's face the facts, your dispensary is a business and you need it to be profitable. Online sales can help you do just that by helping you increase your sales.
People are spending more money than ever online. In fact, 51% of Americans prefer to shop online. And most of them are willing to spend more online than they would in person. Clients who use Baker’s online ordering product, Shop, see a 40% increase in average order size.
As mentioned above, a quarter of customers won't even bother visiting if they are worried you might not have what they need. That means you risk losing between 25 and 50% of your customers before they even step foot in your door.
Online ordering helps give your customers what they want — the convenience of online shopping.
3) Helps You Understand Your Customers
Who are your best customers? When do you sell the most product? What type of strain is most popular? Does that change by season, month, or even time of day?
You can leverage data about your customer's shopping habits to make business decisions rooted in facts, not guesswork. For example, you can better predict your inventory needs or determine how many employees to schedule on a certain day.
You can also use customer analytics to create targeted email campaigns or build customer loyalty programs.
Ready to Get Started?
Are you ready to start making business decisions based on data instead of guesswork? It is time to leverage the power of digital sales, and we can help.