Who Are We

Baker is the leading CRM for the cannabis industry, helping dispensaries generate more revenue and build relationships with their customers in one easy-to-use platform.


At Baker, we believe the cannabis shopping experience should be as comfortable and personalized as it is in every other retail environment. Unfortunately, because of strict policy and antiquated technology, business owners have been caught in a race to the bottom. With expertise in retail, technology and cannabis we have created an industry-specific CRM platform that helps dispensaries drive revenue and build engagement with customers.

Baker has attracted some of the best talent from retail, technology, and cannabis - and in some cases, all three fields! Everyone on our team is passionate about the changes happening in cannabis and in retail. Our goal is to give the cannabis industry the most intuitive technology to help our clients run more successful businesses. By providing an integrated and easy-to-use platform, we are helping propel the cannabis industry forward.


Meet Our Industry
Leading Team

Joel Milton

CEO, Co-founder

David Champion

CPO, Co-founder

Roger Obando

CTO, Co-founder

Geoff Hamm


Carter Davidson

VP, Sales & CS

Sean McCullough

VP, Engineering

Kate Farmer

VP, Marketing

Bryan Dehmler-Buckley

VP, Product

Ryan Porter

VP, Strategy


See Our Most Recent News

"The influx comes at a critical time in the industry’s development. At most cannabis dispensaries and retail shops, 'customers come in and buy, but the sellers generally have no idea who they are, what products they may be interested in or what might make them return,' said Milton. 'The goal with Baker is to turn anonymous visitors into repeat customers.'”

-Julie Weed, Forbes