Who Are We

Baker is the leading CRM for the cannabis industry, helping dispensaries generate more revenue and build relationships with their customers in one easy-to-use platform.


At Baker, we believe the cannabis shopping experience should be as comfortable and personalized as it is in every other retail environment. Unfortunately, because of strict policy and antiquated technology, business owners have been caught in a race to the bottom. With expertise in retail, technology and cannabis we have created an industry-specific CRM platform that helps dispensaries drive revenue and build engagement with customers.

Baker has attracted some of the best talent from retail, technology, and cannabis - and in some cases, all three fields! Everyone on our team is passionate about the changes happening in cannabis and in retail. Our goal is to give the cannabis industry the most intuitive technology to help our clients run more successful businesses. By providing an integrated and easy-to-use platform, we are helping propel the cannabis industry forward.


Meet Our Industry
Leading Team

Joel Milton

CEO, Co-founder

David Champion

CPO, Co-founder

Roger Obando

CTO, Co-founder

Geoff Hamm


Carter Davidson

VP, Sales & CS

Sean McCullough

VP, Engineering

Kate Farmer

VP, Marketing

Bryan Dehmler-Buckley

VP, Product

Ryan Porter

VP, Strategy



Baker offers some serious perks, we want to show everyone on the team just how much we appreciate them. We take care of our team members by providing healthcare, stock options and plenty of paid time off.


All team members get a new Apple computer and the accessories they need to get the job well done. Our workspace has all the basics and accommodates all kinds of workers. From standing desks to stability balls, there’s a seat for you at Baker.


We snack like champions. Bulk sized containers of pretzels, trail mix, and assorted healthy goodies are restocked weekly, along with a variety of drinks to keep you fueled and hydrated. Lunch n Learns take place every month.


Every new employee will undergo a 90 Day Onboarding period. This will include culture training, tutorials on our products from each department, and of course a New Kid Happy Hour where you can get to know the other members of your new work family.


Join The Fastest Growing
Team In Cannabis Technology

Senior Full Stack Engineer (Node.js)

Denver, CO

Customer Support Specialist

Denver, CO

Customer Success

Los Angeles, CA

Customer Success

Seattle, WA

Senior QA

Denver, CO

Inside Sales Representative

Denver, CO

Customer Success Manager

Denver, CO

Territory Sales Manager

Denver, CO


Denver, CO


See Our Most Recent News

"The influx comes at a critical time in the industry’s development. At most cannabis dispensaries and retail shops, 'customers come in and buy, but the sellers generally have no idea who they are, what products they may be interested in or what might make them return,' said Milton. 'The goal with Baker is to turn anonymous visitors into repeat customers.'”

-Julie Weed, Forbes

How Can We Help You?

If you are looking for support, sales, marketing, partnerships, or anything else, we would love to connect. Please fill out the form below.