The holidays and consumer shopping go hand in hand. The gift-giving holidays of the season fuel consumer spending. While the demand for consumer goods is high, competition is fierce during this time. Your competition is not just another dispensary down the street. This time of year, it’s the mall down the street and the big box retailers with millions to spend on marketing. People often associate Black Friday and holiday shopping with going to the mall or shopping center. So, how do you win over customers’ attention and get them to come to your dispensary on these days instead? The same ways the malls do it – decorative merchandising, promos, and holiday gift guides.