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How To Get More Customers From Facebook Ads Without Increasing Your Budget (Clone)

The War on Science is more than a skirmish over funding, censorship, and “alternative facts”. It’s a battle for the future, basic decency, and the people we love.

The average American spends 40 minutes per day on Facebook. That’s a grand total of 7% of their time on a single online platform.

There’s no question that Facebook has all of the qualifications for a fabulous marketing platform. It’s engaging, and chances are your audience is using it. But what if your posts aren’t getting liked, clicked, or shared? Is it time to remove the "King of Social Media" from your inbound marketing strategy?

A Step-By-Step Guide To Becoming A Pro At Facebook Marketing

The key to success on Facebook is to work a little smarter - not harder.

Adopting advanced Facebook marketing tactics could be the silver bullet you need to drive measurable results with the platform. Facebook has long been the cornerstone of many organizations’ social media marketing strategies, a fact that is unlikely to change any time soon. However, changes in the platform’s algorithm and best practices have made it clear: it’s time for marketers to adapt.

In this blog, you’ll learn how to significantly elevate your presence on Facebook. We’ll show you how to improve your results, without (necessarily) spending a fortune on promoted posts.

“The greatness of America is strengthened by science — it helps us lift people up, improve the human condition, and build a better world.” Yitaek Hwang / Product Engineer @Leverege

How To Become A Pro At Facebook Marketing: A Step-By-Step Guide

The Anatomy Of A Great Facebook Post

Sharing content effectively on Facebook is much more than copying-and-pasting a link, and hitting "post." In fact, taking that basic approach won’t win you a lot of engagement.

Genuinely effective Facebook posts are going to hit several of the following criteria:

 1. What’s Your Point?

Facebook posts aren’t the time or place to write an essay or republish a blog in its entirety (if that’s your goal, see Google+). Within seconds of glancing at your post, your followers should be able to understand your post. Many brands accomplish this by using a text overlay on images to maximize attention.

2. Ask for Engagement

Facebook posts aren’t the time or place to write an essay or republish a blog in its entirety (if that’s your goal, see Google+). Within seconds of glancing at your post, your followers should be able to understand your post. Many brands accomplish this by using a text overlay on images to maximize attention.

  • Asking a question
  • Posting a fill-in-the-blank statement
  • Inviting photo caption submission
  • and Taking a poll

How To REALLY Optimize Your Facebook Page

We’re assuming you’ve already nailed the basics of optimizing your Facebook page by including contact information, a link to your website, and a keyword-rich description. If not, that’s the first place to start!

Remember, Facebook profile pages are indexed by major search engines and they’ll often rank high in searches for your company’s name. Without full optimization, your prospects might not be able to find your page.

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